5 things most parents don't know about kids' earrings

You know what cheap earrings did to your ears. She doesn't have to find out the way you did.

Maybe it started when you were a teenager. Itchy lobes by the end of the day, a red ring around the post, and a cute pair you loved sitting in a drawer because you couldn't keep them in for more than a few hours.

Somebody told you that you had sensitive ears, so you bought "nickel free," then "hypoallergenic," then "for sensitive ears," and some of them still made your ears itch. Maybe you painted the posts with clear nail polish before a night out, or gave up and only wear real gold now. Nobody ever explained what was actually in those earrings. You worked it out the hard way.

Yes, please send us our Mom & Me set

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A mother and her daughter looking at each other, both wearing matching purepixxi Flawless Crystal studs.

Her ears are fine today

Her ears are fine today. That's the easiest time to choose what goes in them.

An earlobe wearing an ordinary gold-colored stud, red and inflamed.

Other brands

An earlobe wearing a purepixxi Flawless Crystal stud, calm and clear.

Drag to compare.Illustrative: skin reacts differently from person to person.

Plenty of girls wear cheap earrings for years without a problem, and she might be one of them. But ears can change, and yours did. One year earrings were just earrings, then the itching started, and you were standing in a store reading the back of a card and trying to work out what any of it meant. A nickel allergy usually builds up over repeated contact, which is why it can show up years after the first pair. If you had known then what you know now, you would have chosen differently. With her, you still can.

Gold color doesn't mean gold underneath.

A gold-tone earring can be cheap metal with a thin coat on top, and the card won't tell you which.

The back sits against her skin too.

Most of us only look at the front.The post and the butterfly back are against her skin all day.

It doesn't always happen right away.

Some girls react in two days.Others wear the same pair for two months first.

Nickel is one of the most common causes of skin reactions to jewelry, and there is still no US law limiting how much nickel an earring can release. Sources: AAD; AAP 2020.

"But I always buy hypoallergenic"

"Hypoallergenic" sounds reassuring. It doesn't tell you what the earring is made of.

It isn't a regulated word.

There's no legal definition, and no test a brand has to pass before it prints the word on the card.

It doesn't tell you what's under the gold color.

It also says nothing about the post or the butterfly back, which is where a lot of brands use cheaper metal.

You've probably been here before.

You tried a new pair from a different brand with another reassuring label, and by Sunday your ears were sore again.

No US law requires a jewelry brand to tell you what its metals are, either in the earring or in the back. Both sit against her skin all day.

After everything your own ears put you through, you should get a real answer instead of a word on a card. So here's ours, every part of it.

You've heard "hypoallergenic" before.

	purepixxi	Labeled "hypoallergenic"
Nickel	Nickel release: not detected by SGS	Often not tested, or not shared
Green ears	S316L Surgical Steel core, no brass	Often brass under the gold color
Is the back tested?	Yes, by SGS	Often not
Backs that fall off	A notch in the post holds the back on	Often a plain post with a loose back
How do you know?	A full SGS lab report you can read	A word on the card

Nickel

purepixxi
Nickel release: not detected by SGS

Labeled "hypoallergenic"
Often not tested, or not shared
Green ears

purepixxi
S316L Surgical Steel core, no brass

Labeled "hypoallergenic"
Often brass under the gold color
Is the back tested?

purepixxi
Yes, by SGS

Labeled "hypoallergenic"
Often not
Backs that fall off

purepixxi
A notch in the post holds the back on

Labeled "hypoallergenic"
Often a plain post with a loose back
How do you know?

purepixxi
A full SGS lab report you can read

Labeled "hypoallergenic"
A word on the card

Swipe to compare

Anyone can print the word on a card. A lab report is how you check it.

This is why we made purepixxi

We didn't set out to make another line of kids' earrings. We set out to answer one question for our own family: what would we actually put in our daughter's ears?

The answer was two materials, and we'll tell you exactly what they are. The core of the whole earring is S316L Surgical Steel, and over it is Aunix™ 24K, our pure 24 karat gold finish. That goes for every part of the earring, not just the front: the setting, the post and the butterfly back.

The claw setting of a purepixxi stud, front on. — Three parts touch her skin, and all three are made the same way.Real photos, not drawings.

The post of a purepixxi stud, with the security notch that holds the back. — Three parts touch her skin, and all three are made the same way.Real photos, not drawings.

The part behind her ear matters as much as the part everyone sees, so we didn't use a cheaper post or swap in a cheaper back where nobody would notice.

S316L Surgical Steel core.

A named steel grade, chosen for wearing against skin all day.

A pure 24 karat gold finish.

Aunix™ 24K is our pure 24 karat gold finish over the S316L Surgical Steel core.

Every part named.

Setting, post and back.Nothing on this earring is a mystery metal.

SGS did the testing, not us.The full report is further down this page, and you can read every page of it.

Yes, please send us our Mom & Me set

"Real gold" isn't one thing.

The karat tells you how much of the earring is actually gold. Whatever isn't gold is other metals, often including nickel and copper, and nobody has to tell you which ones.

9 Karat Gold

37.5% gold

62.5% other metals, including nickel, copper and zinc.Nickel is the most common cause of metal reactions in kids.

62.5% other metals

14K

14 Karat Gold

58.3% gold

Often sold as the safe choice for kids, and still more than 40% other metals that nobody has to name.

41.7% other metals

18K

18 Karat Gold

75% gold

Sold as the fancy option, but a quarter of it is still other metals sitting against her skin all day.

25% other metals

Mom & Me set

24K

24 Karat Gold

99.9% gold

As pure as gold gets.This is the finish on both pairs, hers and yours.

0.1% other metals

Yes, it's a gold finish. Here's what's under it.

Any gold finish can wear over time, and when it does, the metal underneath is what touches her skin. These are the metals usually hiding under fashion jewelry, from worst to best.

Mystery metal mixNobody tells you what's in it

Brass and gold-tone metalCopper and zinc, the usual reason for green ears

Standard stainless steelA lower grade, and the card rarely says which one

S316L Surgical SteelA named grade, and the core of every purepixxi earring

Independently tested

You shouldn't have to take our word for it.

Anybody can make a claim, so we had ours tested. The US has real safety standards for kids' jewelry, ASTM F2923 and CPSIA, and SGS, an independent lab, tested purepixxi earrings against them. They tested the earring, the post and the butterfly back. The report is BTO 341803/1, and every purepixxi earring is made to that same specification, with the same S316L Surgical Steel, the same Aunix™ 24K finish and the same back.

Page 1 of SGS test report BTO 341803/1, with every test listed as Pass. — Read the full SGS report

ASTM F2923The US safety standard for children's jewelry.It covers how the earring is made, not just what it's made of.

Passed

CPSIAUS federal law for children's products.Lead came in under a tenth of the legal limit.

Passed

Nickel releaseTested with the EN 1811 method, which measures how much nickel the metal gives off against skin.Tested on the earring, the post and the back.

Not detected

CadmiumA heavy metal that's restricted in kids' products.The lab couldn't detect any.

Below detection

There's a dad behind all of this

Matt Westmore, founder of purepixxi. — Matt WestmoreFounder and dad

"I didn't build purepixxi because there was a gap in the market. I built it because there was a little girl."

My name is Matt Westmore. My family owns the largest fashion accessories business in South Africa. From the age of seven I was on buying trips to Asia, watching how jewelry gets designed, made, priced and labeled long before it reaches a shelf in a store. I have stood on the production lines. I have seen the gap between what an earring looks like and what actually goes into it.

I know which components get specified carefully and which ones get value-engineered. The butterfly back is almost always the latter.

I grew up inside this industry. What I saw is why I built this differently.

I also understand personally what it means when the body can't tolerate what it's exposed to. Three years ago I woke up with the complete loss of use of my right hand. After months of misdiagnosis I was told I had developed MMN, Multifocal Motor Neuropathy, a lifelong autoimmune neurological condition. My daughter was one year old.

I have a daughter who will soon want to wear earrings. I wasn't willing to put on her what I had seen coming off those production lines. So I started asking what would be considered safe enough to sit on a child's skin every day, and built purepixxi from the answer.

The problem is not finding earrings. The challenge is finding one brand that is honest about what they're actually made of. That is the one thing purepixxi was built to do. To be honest.

Every purepixxi earring follows one simple rule."If it's not good enough for my daughter, it's not good enough for yours."

Your Mom & Me set

To her, they're matching earrings with Mom. To you, they're the pair you don't have to worry about.

She'll tell her friends "Mommy and I have the same earrings." You'll know exactly what's in both pairs, right down to the back. Years from now she won't remember why you cared so much, and she won't have had a reason to.

purepixxi 5mm Flawless Crystal Stud Earrings in 24K Pure Gold, Mom's pair.

Mom · 5mm Claw-Set Solitaire Studs

A clear Flawless Crystal in a four-prong claw setting, sized for adult ears. S316L Surgical Steel through the setting, the post and the butterfly back, finished in pure 24 karat gold with Aunix™ 24K.

Sells for $67

purepixxi 4mm Flawless Crystal Stud Earrings in 24K Pure Gold, her pair.

Her · 4mm Claw-Set Solitaire Studs

The same solitaire, made smaller for young ears.It's made exactly the same way, because the second pair is no place to cut corners.

Sells for $67

Everything that arrives

A pair of purepixxi 5mm Flawless Crystal claw-set studs in pure 24 karat gold. — Mom's 5mm solitaire, close.

A pair of purepixxi 4mm Flawless Crystal claw-set studs in pure 24 karat gold. — Her 4mm solitaire.The same setting, made smaller.

Close view of a purepixxi post and butterfly back in pure 24 karat gold, showing the security notch. — The post and the butterfly back, close.The notch is what holds hers on.

A pair of purepixxi Flawless Crystal studs resting on a branded purepixxi gift box. — Each pair arrives in its own purepixxi gift box.

A purepixxi gift box opened, showing the welcome card, a pair of earrings, the pouch and the cleaning cloth. — Every gift box includes a welcome card, a pouch and a cleaning cloth.

Swipe to see the rest

And this time, you can actually wear them.

You've bought earrings that looked beautiful in the box and ended up in a drawer after a day. These are made to one specification, and we stand behind it for as long as you own them. Put yours in, let her wear hers, and leave them in.

A woman wearing the 5mm purepixxi Flawless Crystal stud in 24 karat gold.

Lifetime guarantee

Every purepixxi earring is covered for life against craftsmanship defects and material failure. If a pair fails because of how it was made or what it was made from, we replace it. No expiry. Email orders@purepixxi.com with your order number.

We know where reactions usually come from: a mystery metal under a gold-colored finish, low-karat gold that's mostly other metals, or a back nobody bothered to test. None of that is in this set. And if a pair ever fails because of how it was made or what it's made of, we replace it.

Our US launch

For our US launch, we're releasing 80 Mom & Me sets at this price.

One pair for you and one for her.Bought separately they're $134.Today you get both for $67.

Her 4mm Claw-Set Solitaire Studs$67
Your 5mm Claw-Set Solitaire Studs$67Free
Free tracked US shippingIncluded
The Parent Guide to Safe EarringsIncluded
Lifetime guaranteeIncluded

Today$134 $67

Yes, please send us our Mom & Me set

You'll review everything before payment · Secure two-step checkout

1 Your details 2 Delivery and payment

Questions we always get

The questions moms ask us most. Answered straight.

My daughter has had reactions before.Is Surgical Steel actually different?

It's a named steel grade instead of a mystery alloy, which means it can actually be tested. S316L Surgical Steel does contain nickel, but it's locked into the steel. What matters for skin is how much nickel comes out of it, and SGS found none detected using the EN 1811 method, on the earring, the post and the back. Everyone's skin is different, so we won't promise she'll never react. What we can do is show you exactly what was tested and give you 30 days to try them yourself first.

Is the gold finish gold plated?

Yes. It's a pure 24 karat gold finish, Aunix™ 24K, over an S316L Surgical Steel core. What's different is what's in the gold and what's under it. Most gold-plated earrings use lower-karat gold, which is part other metals, over a base metal nobody names. Ours is pure 24 karat gold over a named steel that has been tested.

Why 24K gold and not 18K or 14K?

Lower-karat gold is mixed with other metals. 14K is 41.7% other metals and 9K is 62.5%, often including nickel and copper. 24K is 99.9% gold, so the surface touching the ear is gold.

What's the difference between the two pairs?

Just the size. Yours is the 5mm claw-set solitaire, sized for adult ears. Hers is the same solitaire at 4mm. Same steel, same gold finish, same butterfly back.

Is the butterfly back the same Surgical Steel?

Yes. On both pairs the post, the setting and the butterfly back are S316L Surgical Steel finished in pure 24 karat gold. The back is where a lot of brands save money. SGS tested ours, and nickel release was not detected.

What if she still has a reaction?

Email orders@purepixxi.com and we'll refund you in full within 30 days of delivery, worn or not. Everyone's skin is different, and no brand can promise how yours or hers will react. What we can do is name every material, show you the lab report, and take the risk off you while you find out. We'd also want to hear about it, because that's how we keep ourselves honest.

Can I see the lab report?

Yes. It's SGS report BTO 341803/1, and you can read the full report here. Every purepixxi earring is made to the material specification in it, including the Mom & Me set. If you have questions about it, email info@purepixxi.com.

What age are these for?

purepixxi is made for girls with healed piercings. The 4mm solitaire suits young ears from around six and up, and the 5mm is the adult size.

How long does delivery take?

Shipping is free and tracked anywhere in the US. You'll get a tracking number as soon as your order leaves us.

What does the lifetime guarantee cover?

Craftsmanship defects and material failure, for life. If a pair fails because of how it was made or what it's made of, we replace it. Just email orders@purepixxi.com with your order number.

Yes, please send us our Mom & Me set

You know what cheap earrings did to your ears. She doesn't have to find out the way you did.

Her ears are fine today. That's the easiest time to choose what goes in them.

Gold color doesn't mean gold underneath.

The back sits against her skin too.

It doesn't always happen right away.

"Hypoallergenic" sounds reassuring. It doesn't tell you what the earring is made of.

It isn't a regulated word.

It doesn't tell you what's under the gold color.

You've probably been here before.

Anyone can print the word on a card. A lab report is how you check it.

This is why we made purepixxi

S316L Surgical Steel core.

A pure 24 karat gold finish.

Every part named.

"Real gold" isn't one thing.

Yes, it's a gold finish. Here's what's under it.

You shouldn't have to take our word for it.

"I didn't build purepixxi because there was a gap in the market. I built it because there was a little girl."

And then we realized this isn't only about her.

To her, they're matching earrings with Mom. To you, they're the pair you don't have to worry about.

Mom · 5mm Claw-Set Solitaire Studs

Her · 4mm Claw-Set Solitaire Studs

And this time, you can actually wear them.

Lifetime guarantee

For our US launch, we're releasing 80 Mom & Me sets at this price.

Express checkout

Where should we send them?

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You already know what cheap earrings feel like. She doesn't need to find out.

The questions moms ask us most. Answered straight.